Movie merchandising in the country is being taken forward with the launch of Jab Tak Hai Jaan (JTHJ) stationery by Yash Raj Films (YRF) in association with Nightingale Paper Products.
These products are a range of journals, diaries and notebooks with the JTHJ theme and are being introduced by Nightingale as part of a ‘Collector’s Edition’.
The products have snapshots from JTHJ, which features Shahrukh Khan, Katrina Kaif and Anushka Sharma, on the front cover. The inner pages have designs based on the film’s theme and the poetry from the movie features on the back cover.
These products are a range of journals, diaries and notebooks with the JTHJ theme and are being introduced by Nightingale as part of a ‘Collector’s Edition’.
The products have snapshots from JTHJ, which features Shahrukh Khan, Katrina Kaif and Anushka Sharma, on the front cover. The inner pages have designs based on the film’s theme and the poetry from the movie features on the back cover.
“Movie merchandise in India has not yet been fully recognised and
hence this project becomes very special as an establishment. We have
united synergies to come out with world-class quality products that
appeal to a global audience,” said Hemant Sheth, marketing director of
Srinivas Fine Arts Pvt. Ltd and brand owner of Nightingale Paper
Products.
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